I came across these trainers (nicknamed the 'JS Africa') when I was researching for the electronic poet live brief. I think that they very much fit into the 'Where is Graphic Design' research brief as they provide an example of graphic design in a less conventionally thought of situation. I love the way that the designer has created a contemporary tribal design in the form of a mask on the tongue, that also blends in with the traditional adidas originals logo. I also like the way that the tribal pattern is continued on the lining of the shoe. He has used simple primary colours, which i think work well to reflect the style of the brand and the African theme.
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