An example of branding and product identity that plays on 50's style advertising and imagery is Benefit cosmetics.
Wednesday, 3 November 2010
'Desperate housewives'
I am looking at the idea of the 'desperate housewife', the traditionally suburban woman who does not work, but merely cooks and cleans. I want to play on this very old-fashioned 50's idea of a housewife which not only suitably plays on the target audience with a sense of irony, but also fits in very well contextually. The tremendous successs of the US tv show 'Desperate housewives' as well as this popular style of branding lead me to believe that this is already a very approachable market.
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