Thursday 4 November 2010

Range?

The packaging and branding for this woman's sex toy uses 1950's imagery in a similar fashion to the way that I am trying to use it. I like that they have use a different image of a different girl to vary the design and create a range, even though essentially the product is the same. I think that the audience would like the variation in character of the 50's pin up/housewife girl, as then they will feel that it appeals to them on a more personal level, especially if they think that it looks like them. I could also consider varying the colour of the gloves e.g. pink or yellow or blue.....



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