Helmut Smits

I have found a new favourite..... I stumbled upon this Dutch born artist during my What is good? research for packaging and promotion... I felt more and more inspired the more I looked at until I found I'd navigated myself around his site more than once. These are some of the pieces I liked the most....

'Rainbow'

'City Tree'

'Urban'

In holland these triangular shaped give way markings are called 'sharks teeth', hence the gold tooth!

'Dead pixel in google earth'

'Nature in the Netherlands'
Materials: adhesive print, plywood
Commissioned by Euro Land Art
Blown-up plant labels in nature reserve Het Bossche Broek. To emphasize the richness of flora and also to question what ‘nature’ in the Netherlands actually implies.

'Het Bossche Broekje' (a small cake for two)

Commissioned by CBK ‘s-Hertogenbosch for the Landsporen project.

Het Bossche Broek is a nature reserve near the city centre of ‘s-Hertogenbosch. The layers of icing, cake and filling represent the layers of soil underneath Het Bossche Broek. Dig your way through centuries of sediments and soil formation while you eat.

Developed in collaboration with Proef design studio.

'Tree in front of a billboard'

'Parking for white cars only'

'Cars sorted by colour'

'High tension flags'

'Without cabinet'

I know his work only has slight print and packaging elements to it, what I feel inspired by is his perspective on design, his 'out of the box' off kilter thinking, and the way he takes boring things and makes them interesting, funny, or simply beautiful.