Wednesday 30 March 2011
Thursday 24 March 2011
how to enter ycn
February 17th, 2011
Digital Submissions, how to enter!
Some important points to note are...
- To enter this year you'll need to fill out a form online.
- A PDF presentation is our ideal way to see your work.
- Please ensure that each page of your PDF is labelled with your full name.
- Please clearly explain the ideas behind your entry by either annotating your PDF or by providing a supporting typed document.
- You will need to zip up a folder containing all items into one file - and upload just that.
We do of course recognise the importance of the handheld, tactile and physical in demonstrating or enlivening a submission; so welcome the submission of selected physical elements (where you feel it's appropriate) to support digital entries.
To do this you'll need to download an item label from here and attach this to any physical pieces of work and send these to:
Kezia Clark, YCN, 72 Rivington Street, London, EC2A 3AY
To enter your submission head here.
Good Luck!
Posted by Kezia.
street art/large scale art
I recently watched Banksy's film 'Exit though the gift shop'. I have never been as fussed about Banksy's work aesthetically, as there are a lot of other street artists that I prefer, although I like his work in terms of the impact it has had on the art world, whether it was intentional or not. I went to Berlin a couple of years ago and saw some of the most incredible street art I have ever seen which inspired me to have a go with a friend from home. I would like to explore the idea of working on this scale, perhaps with stencils etc and create something really quite big. I am aware of the legality issues, but I could always work on large pieces of board. As I am going home for two weeks it could be a good brief to do as I will have the luxury of a garden.
Wednesday 23 March 2011
tutorial on how to use lighting effects in photoshop
I have been researching how to create lighting effects in Photoshop because I want to try and light up the bottles behind the bar in the bar illustration I have been working on.
See practice blog for application of this to my own work.
Tuesday 22 March 2011
ycn submission guidelines
Important New Year's Update. This year we are introducing an online submissions process for the YCN Student Awards. We are still hopeful and expectant of the same loving attention to detail in the presentation and layout of ideas - but do not require that these be printed and physically delivered. Entries will be zipped up and uploaded via the YCN website along with the completion of a simple online registration instead. We do of course recognise the importance of the handheld, tactile and physical in demonstrating or enlivening a submission; so welcome the submission of selected physical elements (where you feel it's appropriate) to support digital entries. All those wishing to enter the Awards must do so online. You can do so here.
Please do not hesitate to contact Kezia at YCN with any questions in the meantime - kezia@ycnonline.com
Introduction
Please do not hesitate to contact Kezia at YCN with any questions in the meantime - kezia@ycnonline.com
Introduction
The annual YCN Student Awards exist to inspire, support and showcase emerging creative talent, and to connect it with the creative industries. The awards centre around a collection of live creative briefs, written each year by partnering organisations, and spanning broad creative disciplines.
The Call for Entries for this year’s programme was launched on 2nd November 2010.
The Deadline for Submissions is 6pm on Friday 25th March 2011.
The Deadline for Submissions is 6pm on Friday 25th March 2011.
How work is Judged
Work submitted in response to each brief is closely examined by the organisations that wrote it, often alongside the agencies with whom they work. They are asked to draw up a shortlist of the submissions felt to be the most outstanding from all those received in response to their brief. The originators of these submissions are awarded with a Commendation.
This judging takes place over April and May, with Commendations published online, sent to course tutors and sent in writing to entrants in June 2011.
Student Awards Ceremony
An annual Awards bash sees all those commended colourfully honoured in a prestigious setting.
Eligibility
Submissions are invited from anyone studying or not working full time in a creative department (i.e at a design or advertising agency). If you are undertaking work experience or a creative placement then you are welcome to enter. There are no age restrictions.
Entry details
The deadline for submitting work is 6pm on the 25th March 2011.
There is no entry fee to submit work.
All submissions must be sent, or brought, to:
You may respond to as many of the briefs as you wish.
There is no entry fee to submit work.
All submissions must be sent, or brought, to:
You may respond to as many of the briefs as you wish.
All submissions must be in the English language.
You may submit work as an individual or as a team. Teams can consist of as many people as you wish.
Submissions are welcomed from overseas.
Submissions are welcomed from overseas.
Logos and other information listed in individual briefs, can be found online in project packs that accompany each brief.
Sending supporting physical elements and item Labels
You are welcome to post or deliver elements to support your digital submission. Item labels to attach to them can be found here. Our address is YCN, 72 Rivington Street, London, EC2A 3AY
Images and other materials that are under copyright
If you have used images or other materials as part of your submission that may be under copyright, please make clear where you have acquired them when completing your digital submission.
Further use of work
It may be that the organisation to whose brief you respond wishes to discuss with you the further development and use of your work. Organisations and agencies involved in the awards recognise the importance of including originators in further development or implementation of work. YCN will encourage full communication between parties and assist in discussion where appropriate
Key dates
Submission deadline: 6pm, March 25th 2011.
- Initial round of examination and assessment: April and May 2011.
- Commendations published June 2011.
- Student Awards Ceremony - September 2011.
Return of work
Supporting physical items will be available for collection from June 2011. Dates and arrangements for collection will be detailed online in advance.
We appreciate that some entrants will be unable to collect work in person, but it may be needed for degree shows. Individual arrangements can be discussed by emailing studio@ycnonline.com
Work that has not been arranged to be collected by the end of July 2011 will be recycled.
While absolutely every effort is made to ensure the safety of work, YCN cannot accept responsibility for loss of or damage to work submitted.
We appreciate that some entrants will be unable to collect work in person, but it may be needed for degree shows. Individual arrangements can be discussed by emailing studio@ycnonline.com
Work that has not been arranged to be collected by the end of July 2011 will be recycled.
While absolutely every effort is made to ensure the safety of work, YCN cannot accept responsibility for loss of or damage to work submitted.
Friday 18 March 2011
research trip to call lane
These are the photographs from our research trip. Matt took the majority of the photographs whilst I instigated small interviews with the bar staff to gather some information to help us with our project.
Thursday 17 March 2011
in bar entertainment ideas...
My friend works for an events company in London and she was able to get me some pictures of some of the entertainment that she has photographed before the guests have arrived. These parties are very much exclusive and thrown by companies and individuals with an enormous amount of money, but I think in terms of our brief, the sky really is the limit. We don't have to consider cost, so we are intending to mock up a design for some in bar entertainment similar to these ideas :
research trip to call lane
Matt and I went into Leeds city centre to get some good photographs of some bars for mock ups and also to get some feedback from bar staff on our ideas so far and whether they felt that they would be successful if they were put into practice.
The general consensus was that the best way for a bottle to stand out is for it to be a different/bright colour from the other bottles or an interesting shape and that the whisky bottles tended to be the most uninteresting of all the bottles. Unfortunately the brief stipulates that we must not change the bottle itself. This limits us enormously but there are still options.
The barman in Call Lane Social showed us this bottle which has a rubber wax effect one. This is something that we had considered; (attachable decoration for the bottle), although we have not explored this fully.
Ineteresting bottles from Oporto :
The bar lady in Vodka Revolutions controversially said that bottle shape and colour has no impact on attracting clientele. She did think that our glass design idea would have a good impact on attracting customers.
bibliography for image work
"Paper: Tear, Fold, Rip, Crease, Cut"
Sweeny, R & Koshiro, H.
2009
Black dog publishing
London
(745.54)
"Paper craft: design and art with paper"
Klanten, R
2009
Die Gestalten Verlag
Berlin
(745.54)
"Drawing fashion : a century of fashion illustration"
Chariau, J.
2010
Prestel
Munich
(687.101)
"Hand Job"
Perry, M.
Princeton Architectural
China
Tuesday 15 March 2011
drinks fountains
One of our ideas is for there to be Glayva branded fountains in the bars that are part of the launch. Potentially there could be four; one for each long drink, or simple a fountain containing just Glayva.
Most of the ones that I have been looking at are pretty tacky which does not send the right message to the potential customers. Here are some examples of the more appropriate classier ones that could form the basis of our design...
ice fountain...
silver metal fountain...
larger grander silver fountain...
glass....
Monday 14 March 2011
uplifting famous quotes about life
I spoke with Matt about my quotes idea for the cocktail napkins and he felt really positive about it. However, Matt has been researching alcohol advertising laws as his part of the research and unfortunately most of them are unsuitable because they are on the subject of alcohol.
We talked it over and decided that positive, inspirational quotes would have the same impact and would paint the brand in a more positive light. We want people to associate drinking Glava cocktails with these positive and humorous quotations. Here are some that I have found that we could use.....
Just living is not enough. One must have sunshine, freedom, and a little flower.
Hans Christian Andersen
Life is a ticket to the greatest show on earth. - could be used for an invite
Martin H. Fischer
What is this life if, full of care,
We have no time to stand and stare?
W. H. Davies
The healthiest response to life is joy.
Deepak Chopra
We must learn to live together as brothers or perish together as fools.
Martin Luther King, Jr.
There is no wealth but life.
John Ruskin
The Best Things in Life are Free.
B.G. DeSylva, Lew Brown, and Ray Henderson
Life is far too important a thing ever to talk seriously about.
Oscar Wilde
Where there is love there is life.
Indira Gandhi
To succeed in life, you need three things: a wishbone, a backbone and a funnybone.
Reba McEntire
Life is nothing without friendship.
Marcus Tullius Cicero
Do what you can, with what you have, where you are.
Theodore Roosevelt
Be nice to people on your way up because you'll need them on your way down.
Wilson Mizner
If you are going through hell, keep going.
Winston Churchill
The best of times is now.
Oprah Winfrey
Whatever you are, be a good one.
Abraham Lincoln
Do all things with love.
Og Mandino
Life is a game, boy. Life is a game that one plays according to the rules.
J. D. Salinger
Never take life too seriously. Nobody gets out alive anyway.
Author Unknown
Life's a bitch and then you die.
Nas (Nasir Jones)
If you cannot be a poet, be the poem.
David Carradine
In the book of life, the answers aren't in the back.
Charlie Brown
Life is a sexually transmitted disease and the mortality rate is one hundred percent.
R. D. Laing
Everything has been figured out, except how to live.
Jean-Paul Sartre
Life is what happens to you
While you're busy making other plans.
John Lennon
Life is divided into the horrible and the miserable.
Woody Allen
There are only two tragedies in life: one is not getting what one wants, and the other is getting it.
Oscar Wilde
Life is full of misery, loneliness, and suffering - and it's all over much too soon.
Woody Allen
Life is a zoo in a jungle.
Peter De Vries
The supreme irony of life is that hardly anyone gets out of it alive.
Robert Heinlein
Life is just a bowl of pits.
Rodney Dangerfield
Life is just one damned thing after another.
Elbert Hubbard
My momma always said life was like a box of chocolates…you never know what you're gonna get.
Forrest Gump
Life is something that happens when you can't get to sleep.
Fran Lebowitz
Life is something that everyone should try at least once.
Henry J. Tillman
Life is a long lesson in humility.
James M. Barrie
W
Life is a moderately good play with a badly written third act.
Truman Capote
Life isn't fair. It's just fairer than death, that's all.
William Goldman
I hope life isn't a big joke, because I don't get it.
Jack Handey
I have a simple philosophy: Fill what's empty. Empty what's full. Scratch where it itches.
Alice Roosevelt Longworth
The purpose of life is a life of purpose.
Robert Byrne
Life is the sum of all your choices.
Albert Camus
I have measured out my life with coffee spoons.
T.S. Eliot
While we are postponing, life speeds by.
Seneca
There is no such thing in anyone's life as an unimportant day.Alexander Woollcott
Things which matter most must never be at the mercy of things that matter least.
Johann Wolfgang von Goethe
Life is a Cabaret, old chum.
Come to the Cabaret.
Fred Ebb and John Kander
There are many things in life that will catch your eye. But only a few will catch your heart.
Ben Crenshaw
You must be the change you wish to see in the world.
Mahatma Gandhi
Everything happens for a reason
Marilyn Monroe
Your time is limited so don't waste it living someone else's life.
Steve Jobs
The first half of our lives is ruined by our parents and the second half by our children.
Clarence S. Darrow
Life is wasted on the living.Douglas Adams
When life gives you lemons, cut them in half and squirt life in the eye!
Author Unknown
All the world's a stage and most of us are desperately unrehearsed.Sean O'Casey
In spite of the cost of living, it's still popular.
Kathleen Norris
Life isn't about waiting for the storm to pass... It's about learning to dance in the rain.
Author Unknown
Life isn’t tied with a bow, but it’s still a gift.
Regina Brett
Your life is an occasion. Rise to it.
Suzanne Weyn
You can only live once, but if you do it right, once is enough.
Author Unknown
Sing like no one's listening, love like you've never been hurt, dance like nobody's watching. and live like it's heaven on earth.
Mark Twain
Born to be wild - live to outgrow it.
Lao-Tzu
Life is like an onion; you peel off one layer at a time and sometimes you weep.
Carl Sandburg
Life is too short, so kiss slowly, laugh insanely, love truly and forgive quickly.
Author Unknown
That it will never come again Is what makes life so sweet.
Emily Dickinson
A beautiful flower begins its life in the dirt.
Author Unknown
About all you can do in life is be who you are.
Rita Mae Brown
The fear of death follows from the fear of life. A man who lives fully is prepared to die at any time.
Mark Twain
A man’s dying is more a survivor’s affair than his own.
Thomas Mann
Death is to stop sinning suddenly.
Unknown author
The fear of death is the most unjustified of all fears, for there's no risk of accident for someone who's dead.
Albert Einstein
We should always have our boots on, and be ready to leave.
Montaigne
There is no cure for birth and death unless to enjoy the interval.
George Santayana
Here is a test to find out whether your mission in life is complete.
If you're alive, it isn't.
Richard Bach
Love the earth and sun and animals, Despise riches, give alms to everyone that asks, Stand up for the stupid and crazy, Devote your income and labor to others ... And your very flesh shall be a great poem.
Walt Whitman
Never regret what made you smile. Just learn from the tears that followed.
Author Unknown
An autobiography is the story of how a man thinks he lived.
Herbert Samuel
There must be more to life than having everything.
Maurice Sendak
Life doesn't imitate art, it imitates bad television.
Woody Allen
We are born wet, naked, and hungry. Then things get worse.
Author Unknown
Be glad of life, because it gives you the chance to love and to work and to play and to look up at the stars.
Henry Van Dyke
If you want the rainbow, you gotta put up with the rain.
Author Unknown
Life is painful, nasty and short... in my case it has only been painful and nasty.
Djuna Barnes
The trouble with the rat race is that even if you win you're still a rat.
Lilly Tomlin
No matter how bad things get, you got to go on living, even if it kills you.
Sholom Aleichem
My life has a superb cast but I can't figure out the plot.
Ashleigh Brilliant
It's possible, you can never know, that the universe exists only for me. If so, it's sure going well for me, I must admit.
Bill Gates
Personally, I don't think there's intelligent life on other planets. Why should other planets be any different from this one?
Bob Monkhouse
I came into this world black, naked and ugly. And no matter how much I accumulate here, it's a short journey. I will go out of this world black, naked and ugly. So I enjoy life.
Screamin' Jay Hawkins (Jalacy Hawkins)
Instead of holding on to the Biblical view that we are made in the image of God, we come to realize that we are made in the image of the monkey.
Lin Yutang
When we remember we are all mad, the mysteries disappear and life stands explained.
Mark Twain
Life... is like a grapefruit. It's orange and squishy, and has a few pips in it, and some folks have half a one for breakfast.
Douglas Adams
Life is a moderately good play with a badly written third act.
Truman Capote
Life is like stepping onto a boat which is about to sail out to sea and sink.
Shunryu Suzuki Roshi
Men deal with life, as children with their play
Who first misuse, then cast their toys away.
William Cowper
I think everybody should get rich and famous and do everything they ever dreamed of so they can see that it's not the answer.
Jim Carrey
There are more experiences in life than you’d think for which there are no words.
Anita Shreve
Believe in yourself and you can achieve greatness in your life.
Judy Blume
Live every day as if it were your last, because one of these days you will be right.
Unknown author
Life is nothing but a competition to be the criminal rather than the victim
Bertrand Russell
After one look at this planet any visitor from outer space would say "I WANT TO SEE THE
Life is just a phase you're going through...you'll get over it.
Author Unknown
We talked it over and decided that positive, inspirational quotes would have the same impact and would paint the brand in a more positive light. We want people to associate drinking Glava cocktails with these positive and humorous quotations. Here are some that I have found that we could use.....
Just living is not enough. One must have sunshine, freedom, and a little flower.
Hans Christian Andersen
Life is a ticket to the greatest show on earth. - could be used for an invite
Martin H. Fischer
What is this life if, full of care,
We have no time to stand and stare?
W. H. Davies
The healthiest response to life is joy.
Deepak Chopra
We must learn to live together as brothers or perish together as fools.
Martin Luther King, Jr.
There is no wealth but life.
John Ruskin
The Best Things in Life are Free.
B.G. DeSylva, Lew Brown, and Ray Henderson
Life is far too important a thing ever to talk seriously about.
Oscar Wilde
Where there is love there is life.
Indira Gandhi
To succeed in life, you need three things: a wishbone, a backbone and a funnybone.
Reba McEntire
Life is nothing without friendship.
Marcus Tullius Cicero
Do what you can, with what you have, where you are.
Theodore Roosevelt
Be nice to people on your way up because you'll need them on your way down.
Wilson Mizner
If you are going through hell, keep going.
Winston Churchill
The best of times is now.
Oprah Winfrey
Whatever you are, be a good one.
Abraham Lincoln
Do all things with love.
Og Mandino
Life is a game, boy. Life is a game that one plays according to the rules.
J. D. Salinger
Never take life too seriously. Nobody gets out alive anyway.
Author Unknown
Life's a bitch and then you die.
Nas (Nasir Jones)
If you cannot be a poet, be the poem.
David Carradine
In the book of life, the answers aren't in the back.
Charlie Brown
Life is a sexually transmitted disease and the mortality rate is one hundred percent.
R. D. Laing
Everything has been figured out, except how to live.
Jean-Paul Sartre
Life is what happens to you
While you're busy making other plans.
John Lennon
Life is divided into the horrible and the miserable.
Woody Allen
There are only two tragedies in life: one is not getting what one wants, and the other is getting it.
Oscar Wilde
Life is full of misery, loneliness, and suffering - and it's all over much too soon.
Woody Allen
Life is a zoo in a jungle.
Peter De Vries
The supreme irony of life is that hardly anyone gets out of it alive.
Robert Heinlein
Life is just a bowl of pits.
Rodney Dangerfield
Life is just one damned thing after another.
Elbert Hubbard
My momma always said life was like a box of chocolates…you never know what you're gonna get.
Forrest Gump
Life is something that happens when you can't get to sleep.
Fran Lebowitz
Life is something that everyone should try at least once.
Henry J. Tillman
Life is a long lesson in humility.
James M. Barrie
W
Life is a moderately good play with a badly written third act.
Truman Capote
Life isn't fair. It's just fairer than death, that's all.
William Goldman
I hope life isn't a big joke, because I don't get it.
Jack Handey
I have a simple philosophy: Fill what's empty. Empty what's full. Scratch where it itches.
Alice Roosevelt Longworth
The purpose of life is a life of purpose.
Robert Byrne
Life is the sum of all your choices.
Albert Camus
I have measured out my life with coffee spoons.
T.S. Eliot
While we are postponing, life speeds by.
Seneca
There is no such thing in anyone's life as an unimportant day.Alexander Woollcott
Things which matter most must never be at the mercy of things that matter least.
Johann Wolfgang von Goethe
Life is a Cabaret, old chum.
Come to the Cabaret.
Fred Ebb and John Kander
There are many things in life that will catch your eye. But only a few will catch your heart.
Ben Crenshaw
You must be the change you wish to see in the world.
Mahatma Gandhi
Everything happens for a reason
Marilyn Monroe
Your time is limited so don't waste it living someone else's life.
Steve Jobs
The first half of our lives is ruined by our parents and the second half by our children.
Clarence S. Darrow
Life is wasted on the living.Douglas Adams
When life gives you lemons, cut them in half and squirt life in the eye!
Author Unknown
All the world's a stage and most of us are desperately unrehearsed.Sean O'Casey
In spite of the cost of living, it's still popular.
Kathleen Norris
Life isn't about waiting for the storm to pass... It's about learning to dance in the rain.
Author Unknown
Life isn’t tied with a bow, but it’s still a gift.
Regina Brett
Your life is an occasion. Rise to it.
Suzanne Weyn
You can only live once, but if you do it right, once is enough.
Author Unknown
Sing like no one's listening, love like you've never been hurt, dance like nobody's watching. and live like it's heaven on earth.
Mark Twain
Born to be wild - live to outgrow it.
Lao-Tzu
Life is like an onion; you peel off one layer at a time and sometimes you weep.
Carl Sandburg
Life is too short, so kiss slowly, laugh insanely, love truly and forgive quickly.
Author Unknown
That it will never come again Is what makes life so sweet.
Emily Dickinson
A beautiful flower begins its life in the dirt.
Author Unknown
About all you can do in life is be who you are.
Rita Mae Brown
The fear of death follows from the fear of life. A man who lives fully is prepared to die at any time.
Mark Twain
A man’s dying is more a survivor’s affair than his own.
Thomas Mann
Death is to stop sinning suddenly.
Unknown author
The fear of death is the most unjustified of all fears, for there's no risk of accident for someone who's dead.
Albert Einstein
We should always have our boots on, and be ready to leave.
Montaigne
There is no cure for birth and death unless to enjoy the interval.
George Santayana
Here is a test to find out whether your mission in life is complete.
If you're alive, it isn't.
Richard Bach
Love the earth and sun and animals, Despise riches, give alms to everyone that asks, Stand up for the stupid and crazy, Devote your income and labor to others ... And your very flesh shall be a great poem.
Walt Whitman
Never regret what made you smile. Just learn from the tears that followed.
Author Unknown
An autobiography is the story of how a man thinks he lived.
Herbert Samuel
There must be more to life than having everything.
Maurice Sendak
Life doesn't imitate art, it imitates bad television.
Woody Allen
We are born wet, naked, and hungry. Then things get worse.
Author Unknown
Be glad of life, because it gives you the chance to love and to work and to play and to look up at the stars.
Henry Van Dyke
If you want the rainbow, you gotta put up with the rain.
Author Unknown
Life is painful, nasty and short... in my case it has only been painful and nasty.
Djuna Barnes
The trouble with the rat race is that even if you win you're still a rat.
Lilly Tomlin
No matter how bad things get, you got to go on living, even if it kills you.
Sholom Aleichem
My life has a superb cast but I can't figure out the plot.
Ashleigh Brilliant
It's possible, you can never know, that the universe exists only for me. If so, it's sure going well for me, I must admit.
Bill Gates
Personally, I don't think there's intelligent life on other planets. Why should other planets be any different from this one?
Bob Monkhouse
I came into this world black, naked and ugly. And no matter how much I accumulate here, it's a short journey. I will go out of this world black, naked and ugly. So I enjoy life.
Screamin' Jay Hawkins (Jalacy Hawkins)
Instead of holding on to the Biblical view that we are made in the image of God, we come to realize that we are made in the image of the monkey.
Lin Yutang
When we remember we are all mad, the mysteries disappear and life stands explained.
Mark Twain
Life... is like a grapefruit. It's orange and squishy, and has a few pips in it, and some folks have half a one for breakfast.
Douglas Adams
Life is a moderately good play with a badly written third act.
Truman Capote
Life is like stepping onto a boat which is about to sail out to sea and sink.
Shunryu Suzuki Roshi
Men deal with life, as children with their play
Who first misuse, then cast their toys away.
William Cowper
I think everybody should get rich and famous and do everything they ever dreamed of so they can see that it's not the answer.
Jim Carrey
There are more experiences in life than you’d think for which there are no words.
Anita Shreve
Believe in yourself and you can achieve greatness in your life.
Judy Blume
Live every day as if it were your last, because one of these days you will be right.
Unknown author
Life is nothing but a competition to be the criminal rather than the victim
Bertrand Russell
After one look at this planet any visitor from outer space would say "I WANT TO SEE THE
Life is just a phase you're going through...you'll get over it.
Author Unknown
Saturday 12 March 2011
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