Thursday, 26 May 2011

image driven typography

I found this piece of image driven typography interesting for both its subject/content and as a skill/specialist practice. I think that this is an interesting use of areas of negative space of the letterforms. I am not sure that the style of typography perfectly reflects the content - other than a vaguely retro style to both the language and the font. However I think that it is a really interesting typeface. I think that it works because of the well considered balance between the black weighted areas and the thin lines. The audience are simply intended to digest this as a readable and entertaining piece of design, which I think it does successfully.

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